eHealth
My experience at eHealth started as a Visual Designer under the Product Design team with the task of reskinning the Medicare product site. The objective, visually rebrand the site with updated typography, color, and images with the efforts of making the Medicare site feel trustworthy and fun. Through this project, I gained experience working in weekly sprints (for a total of three weeks) led by PMs which included presenting designs to Senior Product Designers, SEO, the Director of Product Design, and Engineer teams.
Shortly after completing Medicare reskin, I transitioned to the Product Marketing Team which allowed me to support various marketing channels in the production of social media ads, marketing landing pages, and email campaigns.
The overall goal was to make the Medicare site modern and up-to-date. The design decisions that came from this were to update the navigation color to blue (to portray the idea of trust), include photos that felt real and diverse, an updated typeface, and lean into white space to declutter copy.
The redesign process consisted of taking established components, type styles, and selected brand colors and laying out the content in the new brand style using a bootstrap grid in Figma. The reskin also included designing for mobile and tablet viewports.
Transitioning to the Product Marketing team, I had the opportunity to support marketing channels by designing Facebook ads, lead nurture email campaigns for the Small Business Org of eHealth, and a landing page to provide eHealth's Medicare audience with the information needed to qualify for the Medicare Special Enrollment Period.
Product Marketing
Targeting eHealth's Medicare audience, the goal of the landing page was to educate users on whether they qualify for the Medicare Special Enrollment Period. The user is met with a list of statements that brings up more information regarding their qualification.
